Emerging and frontier markets' potential continues to be undersold. Our firm has supported one of the world's leading EM fund franchises, expert allocators in the space, and have crafted global image for operators focused on Georgia, Brazil, Ethiopia, Israel and beyond. We successfully launch funds (like two ETFs in Brazil, pictured here) both listed and private; build expert commentary and executive visibility for US investors, and convene events joining capital and opportunities together.

Now is the time to expand the aperture as DM and EM dynamics increasingly converge. Delivering needed growth and exposure to deserving corners of the world is our passion.

More on our client engagements in featured media: Barron's, Institutional Investor, and Entrepreneur.

Global

Emerging

Markets

Our breadth of experience in real assets is wide and deep: real estate across several segments (including residential, CRE, industrial and private credit), infrastructure, commodities, and equipment finance. The same is true of our work in digital assets with crypto, blockchain and Web3 clients, including the launch of one of the world's leading Web3 funds, Bain Capital Crypto.

What connects the dots: our understanding of the risks inherent to these spaces. Navigating them effectively with clients while growing the investor set. With a focus on quality, value, and legacy.

More on our client engagements in featured media: CNBC, Bloomberg Intelligence and Digital, PERE and The Real Deal, and Aspen Daily News (a client project combining luxury real estate and digital assets).

Real & Digital Assets

In an evermore diverse and crowded alts market, we help pioneering managers stand up and stand out.

Just how diverse is it? Look at our own work: launching an indexed fund-of-hedge funds strategy, an MVNO mobility vehicle, novel campaigns surrounding litigation finance and songbook rights acquisition (as pictured here). We've also worked for traditional '40 Act funds, supported a telco SPAC, and promoted alternative credit (before it went mainstream). The investor audience and once-defined channels in alternatives are moving; we move with them. Giving clients credibility, exposure, and advantage.

More on our client engagements in featured media: The Wall Street Journal, Funds Society, and Variety.

Alternative

Investments

We have been in the fintech space since 2012, contributing to the narrative before the portmanteau even took hold. Building image for institutional giants and startups, products both B2B and D2C. Over time our coverage has expanded to adjacent categories like proptech, insurtech, and cyber. Beyond partnering with their founders, we also engage with leading venture capital and private equity firms who are deeply committed to this space, partnering on both corporate communications and fundraising efforts.

Even with prevailing headwinds, we continue to love fintech as a home for firms with the temerity and curiosity: to reduce friction, open markets up, and break the mold.

More on our client engagements in featured media: The Wall Street Journal, Axios, Pitchbook, and Fast Company.

Fintech &

Venture Capital

While asset gathering is usually a hunt for anchors and growth, many platforms have grown smart about wealth and family office allocations as an alternative way to expand their base earlier on.

Our advisors have experience marketing to (and also with) some of the world's largest family offices, who have their own fora, and often bespoke priorities, separate to institutions. For a wide range of reasons they can be very attractive partners, particularly for emerging markets and niche fund strategies. The same is true for wealth intermediaries now catering exposure to a more sophisticated (and broader) audience, as retailization continues apace. Let us facilitate that market entry successfully.

More on our client engagements in featured media: Barron's Penta, Bloomberg Intelligence, Quartz, and Schwab Network.

Wealth & Family Offices

Our team has managed communications for, and has sat as representatives on, several important global financial markets industry bodies, working to successfully influence regulatory positions as well as grow open and competitive markets. Similarly we promoted corporate image, practice communications leaders, and marketing workflow for major financial services law firms. And of course, we work alongside clients' general counsel on a variety of compliance issues and situations resolution.

We recognize the expertise of policy advocates and legal minds as the bedrock of sound evolution and greater access in investment management. Bringing them influence and recognition they deserve.

More on our client engagements in featured media: Business Insider, Bloomberg Law, and the Financial Times.

Financial Industry & Law

Mindshare

Capital

Influence

Confidence

Premium media outperformance, distinctive content, and sound corporate communications to vault your mission forward.

Digital brand, investor marketing, engagement events and partnerships to scale your platform.

Assertive advocacy that drives category leadership, reputational stewardship, and investor alignment. Tailored to traditional, private, and sovereign funds.

The spirit and momentum of your firm, captured in employer brand and recognition, effective change management, and capacity building.

OUR FOCUS

BYRÅ's team establishes access, affinity and authority for new asset classes, funds strategies, and business models. Our global approach champions emerging geographies and frontiers. Put simply, we appreciate a challenge: Doing what's brave and innovative, what's impactful, and what's tough.

Financial Industry & Legal Counsel

Our team has managed communications and sat as representatives on several important global financial markets industry bodies, working to successfully influence regulatory positions as well as grow open and competitive markets.

Similarly we have also supervised key business communications, practice leader image, and marketing workflow for leading financial services law firms. And, of course, we work alongside clients' general counsel on a variety of compliance issues and situations resolution.

We recognize the leadership of policy advocates and legal minds, nothing less than the bedrock of sound evolution and greater access in investment management.

Client Experience & Executive Profile

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Wealth & Family Office

While asset gathering is usually a hunt for anchors and growth, many platforms have grown smart about wealth and family office allocations as an alternative way to expand their fund's base, earlier on.

At DSP we have marketed to (and worked with) some of the world's largest family offices; we know their dedicated fora and often bespoke priorities. For a wide range of reasons these investors can be very attractive partners -- particularly for emerging markets and niche fund strategies. The same is true for wealth intermediaries, who continue to cater exposure to a more sophisticated (and bigger) audience, as retailization continues apace.

We help you reach them.

Fintech & Tech VC

We have been in the fintech space since 2012, defining the narrative before the portmanteau itself took hold.

That includes institutional builders and startups, products made both B2B and D2C, and over time has expanded to adjacent categories like proptech, payments, and cyber. Beyond partnering with their founders, we also engage with leading venture capital and private equity firms who are deep into this space, working on both corporate communications and fundraising efforts.

Even with prevailing headwinds, we continue to love fintech as a home for firms with temerity and curiosity: to reduce friction, open markets, and break the mold.

Alternative Strategies

In an evermore diverse and crowded market, we help alts managers stand out.

Just how diverse? Look at our own work here: from launching an index fund-of-funds strategy, an MVNO mobility vehicle, and novel campaigns surrounding litigation finance and songbook rights acquisition (as pictured here). We've worked on traditional '40 Act funds and private equity, supported a SPAC, and investor relations for alternative credit (before it went mainstream) too.

Audiences and once-defined channels in alternatives are moving; we move with them. Giving clients credibility, exposure and advantage.

BYRÅ's team specializes in bringing new asset classes, funds strategies, and business models to market. Our global approach champions emerging geographies.

Put simply, we appreciate a challenge: Doing what's bold and innovative, what's impactful and what's hard. Learn about our markets, and see illustrative media results below.

Markets

Real & Digital Assets

Our breadth of experience in real assets is wide and deep: real estate across several segments (residential, CRE, industrial and private credit), infrastructure, commodities, and equipment finance.

The same is true of our work in digital assets with blockchain and Web3 clients, including the launch of one of the world's leading Web3 funds, Bain Capital Crypto.

What connects the dots: our understanding of the risks inherent to these spaces. Navigating them effectively while growing their prospective partners with a focus on quality, value, and legacy.

Global Emerging Markets

Emerging and frontier markets' potential continues to be under-sold. At Down Street our team has supported one of the world's leading Apac EM fund franchises, institutional allocators to the space, and have crafted global image for operators focused on Georgia, Brazil, Ethiopia, Israel and beyond.

We successfully launch funds (like two ETFs in Brazil, pictured here) both listed and private; build expert commentary and executive visibility for US investors, and convene events joining capital and opportunities together.

Now is the time to widen the aperture, as DM and EM dynamics increasingly converge. Delivering needed growth to deserving platforms is our passion.

Cassandra+Petersen_Press_Barron's+Penta_edited.png

SHARPEN YOUR EDGE.

Welcome to BYRÅ, the preferred public relations and engagement advisor to global investors and emerging markets pioneers. Fueling new economies. Commanding the agenda. Shaping what's next.

Our advisory marries innovation and deep relationships with ambition, advancing forward a wide spectrum of leaders and platforms. From venerable asset management houses and public investment funds, to tech startups and legal counsel, our value manifests in thoughtful campaigns, brand design, and convening power - leveraged worldwide.

To animate your corporate image, invigorate your growth, and recalibrate what's possible. For your business and team. For stakeholders. For the world.

We rise to the challenge. Be limitless, with us.

PRACTICE CORE

BYRÅ PRACTICE CORE

Our Client Experience

Corporate

Brand Partnerships

Broadcast

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Executive Image

Byrå

Byrå ბიურო

Investor communications and engagement company.

Contact